The modern home for collectors
A private space for people who prefer clarity over noise.
Designed for serious collecting
Rare cars. Quietly sourced. Intelligently transacted.
Quiet by design
Olle brings structure to the off-market world of collecting.
Instead of trawling listings or chasing dealers, collectors signal what they own and what they’re looking for next.
When intent aligns, exceptional cars surface discreetly, before they reach dealers or public listings. Grounded in real market behaviour.
Less searching.
Better decisions.
Access that actually moves.
Built over time
Great collections aren't formed one transaction at a time. They're built with context and judgement.
By understanding your collection as a whole, Olle can guide opportunities toward what actually strengthens it, with clarity and experienced perspective.
Shaped by experience
Olle was created by Callum Johnston, shaped by years inside a long-standing classic sports car business and decades of close work with serious collectors. That experience revealed a simple truth: the rarest cars don’t trade through listings, they trade through people. Olle exists to bring structure to that world, without losing the discretion, judgement, and trust it depends on.
How we work
1. Add what you own
Upload a photo.
Olle develops a clear understanding of your collection so guidance, pricing, and opportunities are shaped around what actually belongs together.
2. Add what you want next
Your taste becomes intent. Not a search, but a quiet signal inside a trusted network.
3. See real opportunities
When the right car becomes available, it surfaces discreetly, on your terms and at a realistic level. From there, conversations progress naturally into private transactions, handled with care from start to finish.
What you can do
Collection
A calm, image-led view of what you own, with context where it matters.
Wishlist
Intent-driven signals focused on the cars and eras you genuinely care about.
Conversation
Clear, informed discussion about rarity, specification, timing, or market context and refine decisions naturally.
Documents
Provenance, service history, and paperwork stored cleanly alongside each asset.
Inbox
Relevant opportunities only. No noise. No broadcasting.
Invitation only
If you value access, discretion, realistic pricing, and a calmer way to build a serious collection, you can apply below.